#INSTAGRAM WHATSAPP MESSENGER MANY FREE#

This leads me to believe that Instagram can continue its current pace in MAU growth for at least the next two years, and contribute as much as $50 billion in revenue to Facebook’s top line by 2023.ĭon't be too quick to think this prediction is solid. In addition, all the snaps and stories you create disappear within 24 hours, which lessens the content available at a given time for a profile. This barrier could prevent users from adding the user on Snapchat since they can’t preview your Snapchat content beforehand. A SnapChat profile can only be viewed by people who have added the user. Instagram offers your business a public profile option, allowing potential followers to check out your content whether they have agreed to follow you or not. I attribute this largely to discoverability. Snapchat's MAU growth has leveled off and even declined the past six quarters, while Instagram has largely kept its growth steady according to TheAmplify report.

#INSTAGRAM WHATSAPP MESSENGER MANY FREE#

In contrast, Snapchat does not offer any free analytics tools (Snaplytics costs $19 per account). You also can run Instagram ads and measure results within Facebook’s Ad Manager which is convenient for those also using Facebook as an advertising platform. There are more free analytics tools on Instagram such as Websta, Union Metrics, and Keyhole.Instagram offers cheaper forms of advertising usually in the range of $0.7-$1.00 per ad, whereas Snapchat is $1.00-$1.30.Instagram Stories is designed to ensure you watch all of your follower’s stories, which is likely why TheAmplify reported a 28% higher view rate on Instagram vs.I'm convinced Instagram will be the preferred platform for businesses to advertise relative to Snapchat which will further increase Facebook's ARPU for the following reasons: According to eMarketer, Instagram accounted for about $3.2 billion of Facebook’s $40 billion in revenue in 2017 (approximately $4 in ARPU). Instagram currently is showing the most promise for immediate monetization. Instagram/Snap/ WhatsApp/MessengerĪlthough Instagram’s MAU base (1 billion) is nearly 10 times that of Snap's ( SNAP) (188 million), both have managed to increase their YoY growth rates between 33%-50% since December 2013 (Statistica Data shown above). I would like to stress that forward looking MAU growth rates and ARPU for these features is still very much “murky waters.” This article is meant to give a potential valuation for these features, not an exact valuation. Instagram, WhatsApp and Messenger currently have almost four billion MAU combined (sources shown throughout article) and have significant revenue generating potential that Facebook is just beginning to tap. Facebook ( FB) may see declining MAU growth for the foreseeable future as three billion people have access to Facebook and it reaches 2.23 billion already.

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